When The New Yorker magazine sent Burr to Paris to do a story on the creation of a new perfume for Hermès, he began what would become a year of reporting on perfumer Jean-Claude Ellena’s creation of Un Jardin sur le Nil (A Garden on the Nile). Burr was given complete internal access to watch the process as Ellena built his scent, which would be launched on the $60 billion perfume market. Such access had never been granted. At roughly the same time, The New York Times assigned Burr to profile actress Sarah Jessica Parker’s creative direction of her perfume Lovely for the giant American licensee Coty, Inc.—a role Parker was approaching with a mixture of excitement and fear as she entered this risky, brutally competitive world. Parker and Coty also granted Burr complete access, and The Perfect Scent is Burr's behind-the-scenes report, two intertwined stories of two utterly different fragrances created in New York and Paris in the secretive, high-pressure, and virtually unknown world of the scent industry.